Fake cocaine: A legal substitute that fools even the experts!

How "Fake Cocaine" Can Send Your Sales Over The Top!
please note - read to the end of this - there is vital info here for addicts!

Once upon a time, in the 1980's, copywriter Gary Halbert wrote an ad for Entrepreneur magazine. The ad was for a business opportunity... and for some reason... Halbert put a bullet point in the ad that said:

* Fake cocaine: A legal substitute that fools even the experts!

For the record, this business opportunity was not being promoted by the Mafia... and... strangely enough... had nothing to do with the narcotics industry.

But... get this: People called for years after the ad ran... trying to find out about the "fake cocaine".

Hmn!

What's the lesson here?

Simply this:

The most POWERFUL human emotion you can tap into is CURIOSITY!

And, Good Sirs and Fair Maidens, one of the very best ways to drive your reader wild with curiosity... is to load your sales message with... and apply... an orgy of bullet points!

More often than not, the most insanely profitable sales letters, ads and web sites are laced with a HUGE list of ultra-compelling, benefit-driven bullet points.

And, in case you're not sure what a bullet point is, let me explain:

A bullet point is a block of words (copy) that offers a compelling benefit or "secret knowledge" to the reader. They are called bullets because they are usually preceded by a little round dot that looks like a bullet hole. Just like this:

*

Although a round dot (like above) is the most common symbol used for bullets, you can also use check marks, arrows, numbers, letters... and... anything else that draws attention to the point you are about to make.

Speaking of which, the most powerful bullets apply what I like to call: "The Teaser Torture Treatment". That's to say, they're loaded with a healthy dose of curiosity and reward!

Perhaps the best thing for me to do to help you "get this", is to open fire with a list of bullets from my "private" swipe file.

Check out the bullet points below, and see if you can grasp just how POWERFUL a properly constructed bullet can be (Note: all of the following bullets were written by copywriter John Carlton... because... hardly anyone can touch him when it comes to "bulletizing"):

* How to control the RPMs of your ball's spin with pinpoint accuracy! (So instantly accurate, you'll be able to practice with your 8-iron in your living room... and never hit a lamp or knock a picture off the wall!)

etc...
HOWEVER, THERES ANECDOTAL EVIDENCE THAT DRINKING YOUR OWN URINE AFTER TAKING DRUGS YOU GET THE BENEFICIAL EFFECT OF THE DRUG WITHOUT THE SIDE EFFECTS !!! AND SAVE A PILE OF MONEY !!